Coco Camp

Coco Camp is an e-learning training organization aimed at healthcare professionals with training courses entirely in video. Founded in 2021, Coco Camp’s aim is to dust off continuing education in the healthcare sector with impactful content and a fun, modern image that makes healthcare professionals want to update their skills.

Our mission: To create all the visual elements of the brand, from visual identity and website design to the production of training videos. Manage the overall artistic direction of the project and the video team.

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Deliverables

Visual identity
Art Direction
UI-UX Design
Web development
Video and Motion Design
Photography

Client

Coco Camp

Years

2021 – 2022

A playful visual identity

Our objective was to create a visual identity that broke with the codes of the healthcare sector to create a strong, remarkable brand.

It was important to make the brand playful and identifiable with visual elements that could be used for all communications, so we created a universe around the parakeet. The parakeet is an intelligent animal that can memorize over 500 words, so this mascot is a nod to learning and the soaring skills of learners.

We also opted for a warm main color, as opposed to the cold colors of the medical environment.