Introduction
Whether you’re a Marseille-based business or an entrepreneur, creating a WordPress website in Marseille is an essential step in boosting your online presence. However, many companies fall into pitfalls that can undermine the performance and appeal of their site. At Bureau Capcap, we’ve helped dozens of customers, from local startups to well-known brands, design high-performance WordPress sites.
In this article, we share with you the 5 mistakes you absolutely must avoid to guarantee your site’s success.
1. Neglecting search engine optimization (SEO)
A beautiful site that’s invisible on Google is useless. Failing to optimize your pages for the keywords your prospects are looking for can greatly limit your traffic.
How can you avoid this mistake?
- Carry out in-depth keyword research (e.g.: “création site WordPress Marseille”).
- Use plugins like Yoast SEO to guide optimization.
- Add ALT tags to your images and keyword-rich titles.
👉 Example: Integrate local terms like “agence web Marseille” into your pages.
2. Ignore responsive design
In Marseille, nearly 60% of users browse on mobile. A site that isn’t adapted to small screens can frustrate your visitors and increase your bounce rate.
How can you avoid this mistake?
- Test your site on different devices before launching.
- Choose a responsive WordPress theme like Salient (which we use at Bureau Capcap).
- Optimize loading speed with compressed images.
3. Underestimating the importance of security
WordPress sites are often targeted by hackers because of their popularity. Ignoring good security practices can put your data, and that of your customers, at risk.
How can you avoid this mistake?
- Install security plugins like Wordfence or Sucuri.
- Regularly update WordPress, your themes and plugins (be sure to check your pages after this action, as some updates can break pages on your site).
- Set up an SSL certificate to secure transactions and inspire trust.
👉 In Marseilles, many e-tailers have seen their reputations tarnished by negligence on security.
4. The importance of suitable hosting for a high-performance WordPress website in Marseille
Unsuitable hosting can slow down your site or cause frequent outages, damaging the user experience.
How can you avoid this mistake?
- Choose reliable hosting providers like OVH, Ionos or WP Engine.
- Opt for local or European hosting for better performance.
- Make sure the plan you choose offers responsive support in the event of a problem.
👉 O ur advice: choose cloud hosting for greater flexibility and speed.
5. Wanting to do it all yourself
Creating a WordPress site seems accessible thanks to intuitive tools, but underestimating the expertise required can cost you dearly in the long run.
How can you avoid this mistake?
- Call on experts like Bureau Capcap, who master design, development and branding.
- Outsource technical tasks such as SEO optimization or complex integrations.
- Concentrate on your core business while professionals take care of your site.
👉 Investing in a professional means guaranteeing an efficient, scalable site.
Conclusion
Avoiding these 5 mistakes can transform your WordPress site into a real growth lever for your business in Marseille. At Bureau Capcap, we specialize in designing WordPress websites that combine aesthetics, functionality and performance.
Need a custom WordPress site?
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